Tacx Neo 2T
Relaunch Campaign
“Tacx NEO 2T Smart Trainer with Motion Plates” doesn’t roll off the tongue. But the campaign sticks in my mind. Shot in studio, I worked with copywriter Ryan Walker to create an eye-catching campaign with a distinct look and feel, targeted at our intense ride-or-die cycling audience — persuading outdoor enthusiasts to give indoor training a fresh look.
Our concept was simple. We have the best indoor trainers on the market, so let’s act like it and show our confidence in our products. When riding a Tacx, the color sensor changes from blue to red to show your intensity, we took that idea and brought it boldly into our photography and social.
