It can be tricky to breathe life into older products with a zero-dollar budget and internal talent, but that was the brief set before me for this campaign. We needed some fresh imagery for our golf channel, so I concepted and executed a shoot on a local golf course with some local talent (see if you can spot me in the mix). Trying to utilize unique angles, great lighting, and truly authentic moments to elevate the brand and keep it real for our audience.